On several occasions, I’ve heard clients object to adopting social media tools as part of a web strategy on the grounds that it takes too much time. I’ve been tempted to ask them if they publish phone numbers and email addresses on their website, because it takes much more time to answer phone calls and respond to emails than it does to implement a social media strategy.

Takes too much time should never be an excuse when finding the best way to communicate with your audience. People said the same thing about bringing email into the organization. I’ll bet some people said the same thing about phones way back in the day.

The sooner you start using and understanding new tools, the easier it is for your employees and your organization to adapt. The longer you wait, the more frustrated your employees and your audience will become.

There are many people doing the research for you. Take a little time to learn what they have to say.

Post a Comment | Trackback URI